As two best friends who live in Los Angeles, we were surrounded by flashiness and fashion. With beautiful designer items and unique designs, we couldn't help wanting a piece of the fashion industry as well. Part of the problem with the fashion industry, especially accessories, is the price. A quality and in-season piece can go easily upwards of $50-$250. Our brand helps relieve that issue. We bring similar items that are trending and fashionable, but for a lower price. Sustainability and eco-friendliness has always been a big core value for both of the owners at KawaiiKandi. That idea married to the idea of individuality and self expression is the reason our company has come to life.